Serendipity is the key that unlocks strategic advantage
This piece — also published on Forbes and as part of the World Economic Forum’s Davos Agenda 2022 — argues that knowledge asymmetry creates the deepest competitive disadvantage across industries, and that most organisations sit on solutions to their own problems without recognising them.
Proven solutions abound. AI systems that outperform radiologists. Autonomous vehicle stacks. Whole categories of efficiency. And yet organisations consistently fail to recognise or apply them.
The cause is largely information overload. With billions of pieces of content created daily, meaningful knowledge is obscured by noise — and inside organisations, echo chambers and groupthink narrow the aperture even further.
Drawing on Hayek’s economic theory about distributed knowledge, the piece argues that organisations benefit most when they actively escape their own filter bubbles. Serendipity AI was built to make that practical.
The three characteristics
We focus on knowledge that is simultaneously:
- Transformative — has potential to reshape an industry or business model
- Applicable — relevant to the specific circumstances of an individual or organisation
- Actionable — practical, and not yet widely implemented
Breakthrough innovations frequently emerge at the intersection of disparate fields — virtual reality and education, biology and machine learning, economics and protocol design. Rather than overwhelming users with raw volume, the goal is a personalised digital sidekick that continuously identifies these strategic opportunities for its principal.
Read the full piece on Forbes or the WEF Davos Agenda 2022.